Haute Couture: JJ Valaya

JJ Valaya uses his eye as a fine art photographer as inspiration for his evolving palette of fashion. Photography is a major influence and sets the pace for the designer's latest collection moves from subtle monochrome into elegant colors for which Valaya is known.

Saris are available in a wide assortment of lamés, semi-precious stone embroideries, sewn studded crystals, and gentle folds of fine resham. The feminine Alika jacket exemplifies JJ Valaya classic style. As the collection unfolds, there are velvet inserts on full-bodied silhouettes, and crystal trims crusted with embroidery and beading. Imperial gold detailing appears against custom woven fabrics.

Proportions are also important: tiered, short-over-long, and flowing. The combination of voluptuousness and regality comes through in a series of elegant styles with detailed tailoring. The line culminates in the JJ Valaya Wedding Collection: its regal aura boldly establishes the look of the season.